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GTM BLOG
Guides, strategy breakdowns, and freebies to use in your GTM.
The 3-layer framework for structuring a modern B2B GTM stack: data, execution, and intelligence, with the tools workflows.io actually deploys at each layer.
The 5-stage employee-led content playbook: how workflows.io books 80+ meetings a month from LinkedIn using a 20-person team and 150k+ combined followers.
A complete LinkedIn ads playbook for B2B: three-layer campaign structure, matched audiences, retargeting flows, and coordination with outbound.
A step-by-step guide to building a modern ABM engine: TAM mapping, account research, signal tracking, awareness scoring, and reporting. Based on 250+ builds.
LATEST NEWS
The 2026 B2B GTM roadmap: 7 stages from traffic generation to retention and expansion. The blueprint workflows.io uses for every client we onboard.
Nine B2B GTM motions ranked by difficulty and time horizon: automated outbound, PLG, manual outbound, ABM, community, paid media, SEO/AEO, social content, events.
Five signal-based GTM plays you can run in Apollo or via the Apollo MCP with Claude: website visitor, customer alumni, multithreading, competitor displacement, hiring signal.
A guide to the 26 signals that drive signal-based outbound across first, second, and third-party sources, and the 13 steps to turn them into pipeline.
The five outbound plays we use to get the highest reply rates in 2026, and the tools that run each one.
The 78 tools we use every week at Workflows.io to run an AI-native GTM agency. Full breakdown across 17 categories.
A practitioner breakdown of the five reusable Claude Code skills that replace your team's GTM SOPs and ship the same playbook every time.
Why founders building in public have replaced the company page as the highest-converting B2B inbound channel in 2026.