In mid-2024, 11x faced a tidal wave of interest in its autonomous AI workers, propelling them from pre-seed to Series B in just three months. With such a rapid growth trajectory, they were still using the same basic, three-page website they'd had since day one.A redesign was already underway, but 11x needed content, including case studies, social proof, and technical product descriptions, to educate leads and capture demand.With their Series B announcement looming, 11x had to ramp up content fast. Head of Growth Keith Fearon decided to start with two types of assets:

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1. Case studies to build legitimacy by sharing ROI metrics and proof points from real customer stories. "We already had 300 customers, including lots of big logos, but people didn't know that," Keith says.

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2. Product marketing to differentiate 11x from the copycats that had cropped up after its early success. "If prospects try a basic ChatGPT-wrapper competitor, without 11x's research and personalization capabilities, they'll assume all AI workers are the same," Keith continues. "We're not."

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[QUOTE]Before Verbatim, our content was still at a pre-seed level. We needed to build legitimacy to turn our 100,000 daily website visitors into conversions.[/QUOTE]

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Keith didn't want to build a content function from scratch — 11x's resources were better allocated to innovating the products that had created this demand in the first place. Instead, 11x needed an expert who could generate high-quality, value-focused content before they launched their new site. Verbatim was up to the task.

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[TILES]

[TILE top: 24x bottom: Increase in case study production]

[TILE top: 2,700 bottom: demos booked in 30 days]

[TILE top: 2,700 bottom: demos booked in 30 days]

[/TILES]