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Competitor Company Page Followers Playbook

January 29, 2026
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Categories
AI RevOps
Outbound
Tools

LinkedIn

Professional Network
Connects professionals and supports outreach activities

Clay

Data Orchestration
GTM Orchestration Platform

ChatGPT

AI Assistant
Generates answers, content, and workflow automations

Findymail

Email Finder
Email Finding & Validation Tool

Instantly

Email Sequencer
Cold Email Sequencer

HeyReach

LinkedIn Automation
Automated LinkedIn Sequencer
Tools

LinkedIn

Professional Network
Connects professionals and supports outreach activities

Clay

Data Orchestration
GTM Orchestration Platform

ChatGPT

AI Assistant
Generates answers, content, and workflow automations

Findymail

Email Finder
Email Finding & Validation Tool

Instantly

Email Sequencer
Cold Email Sequencer

HeyReach

LinkedIn Automation
Automated LinkedIn Sequencer

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Description

A workflow that turns competitor LinkedIn page followers into qualified, scored leads and routes high-priority profiles into outbound outreach.

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How it works

Step 1: Extract competitor company page followers

Start with people already following competitor brands

  • Identify competitor LinkedIn company pages
  • Extract company page followers using Apify

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Step 2: Route follower data into Clay

Centralize follower data before processing

  • Normalize key identifiers:
    • LinkedIn profile URL
    • Current company name

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Step 3: Enrich company and contact data

Add context to follower profiles.

In clay, run:

  • company enrichment
    • Industry
    • Company size
    • Geography
    • Funding status
  • contact enrichment
    • Role
    • Seniority
    • Department

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Step 4: AI-based qualification

Filter out non-relevant profiles

  • Use Clay to evaluate each company
  • Run AI checks to validate:
    • What the company does
    • Whether the company matches the ICP
  • Label companies as:
    • Qualified
    • Not qualified
  • Remove not qualified companies from the list

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Step 5: Score leads using AI

Apply lead scoring based on:

  • Review company fit, role relevance, and context together.
  • Assign a priority tier:
    • Tier 1: Strong fit, high priority
    • Tier 2: Good fit, medium priority
    • Tier 3: Lower priority
  • Add a short reason for each score.

‍

Step 6: Route Tier 1 leads to outreach
  • Trigger email outreach from C-level profile via Instantly
  • Trigger LinkedIn outreach from AE profiles via HeyReach
  • Send additional connection requests from supporting profiles via HeyReach.
  • Send alerts to team in Slack.

‍

Step 7: Route Tier 2 & Tier 3 leads to automated outreach

Enroll leads into email outreach sequencer using Instantly

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