Use email as the foundation for scalable outbound with Instantly.ai.

• Run automated follow-ups for website visitors.
• Maintain four evergreen, trigger-based sequences.
• Execute cold outreach using three core signals: firmographics, technographics, account-fit signals

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Use LinkedIn as a signal-driven engagement channel.

• Monitor social activity through keyword-based listening.
• Multi-thread demo requests across relevant stakeholders.
• Follow up with prospects who respond positively to email.
• Engage profile visitors from company and founder accounts.

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Reserve time for deliberate, human-led outreach.

• Spend 60 minutes daily on manual prospecting (preferably on LinkedIn)
• Target multiple contacts within each account.
• Prioritize conversations over pitching.
• Focus on a curated list of ideal client accounts.

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Use calling as the highest-priority outbound motion.

Focus calls on warm and semi-warm lists:

• ICP-based cold lists
• Previously missed opportunities
• Repeat website visitors
• Qualified newsletter subscribers
• Prospects with positive email engagement

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