Identify strong content ideas by reviewing multiple sources:

• Favikon to analyze top-performing LinkedIn posts
• Sybill to extract real questions and objections from sales calls
• beehiiv to study newsletters in the same niche
• Sandcastles AI to spot trending short-form content formats

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Instead of generating full posts with AI, use it to support the writing process:

• Perplexity to find supporting facts, examples, and research
• MagicPost to improve structure and formatting
• Claude to fix grammar, clarity, and phrasing

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Involve three teams for turning drafts into finished assets:

• Content writers manually write and refine the posts
• Designers create carousels and infographics in Figma
• Video editors produce and edit videos using Adobe Premiere

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Notion acts as your content system of record. Use it to:

• Plan and manage content calendars
• Track each piece from idea to publication
• Collaborate across writing, design, and video teams

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Publish content across multiple channels:

• LinkedIn posts are published manually
• Email newsletters are sent via beehiiv
• Blogs are published using Webflow CMS
• YouTube videos are distributed through Buffer

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After publishing:

• Review performance and engagement
• Identify what resonated most
• Double down on winning formats
• Repurpose top content into new formats

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