• Choose keywords such as:
  • Company name
  • Product name
  • Common variations or misspellings
• Use these keywords to monitor LinkedIn posts.

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Use Clay to capture:

• Post URL
• Author profile
• Timestamp
• Send the post URL to Slack for monitoring.

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Enrich each post with Clay to track all three types of engagement:

• Likes
• Comments
• Reposts

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In Clay, enrich:

• Company-level data:
  • Industry
  • Company size
  • Geography
  • Funding status
• Contact-level data:
  • Role
  • Seniority
  • Department

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Filter out for your ICP.

• Use ‘Use AI’ in Clay and select a ChatGPT model to evaluate:
  • Company fit
  • Role relevance
  • Existing customer check
• Outcomes:
  • Qualified
  • Disqualified

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• Apply lead scoring based on:
  • Engagement type
  • Frequency of engagement
  • Company fit
• Assign tiers:
  • Tier 1: Best fit
  • Tier 2 : Medium fit
  • Tier 3 : Low fit

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• Trigger email outreach from C-level profile via Instantly
• Trigger LinkedIn outreach from AE profiles via HeyReach
• Send additional connection requests from supporting profiles via HeyReach.
• Send alerts to team in Slack.

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• Enroll leads into:
  • Email outreach sequencer (Instantly)
  • LinkedIn outreach sequencer (HeyReach)

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