• Create a list of relevant influencers:
  • Industry creators
  • Operators
  • Thought leaders your ICP follows
• Focus on influencers whose audience overlaps with the target buyers.

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Track people interacting with influencer’s LinkedIn content.

• Monitor influencer posts using Trigify
• Capture engagement types:
  • Likes
  • Comments
  • Reposts
• Collect:
  • Engager LinkedIn profile
  • Post URL
  • Engagement type

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• Scrape influencer connections using:
  • LinkedIn Sales Navigator
  • Findymail
• Capture:
  • LinkedIn profile URL
  • Current company

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• Send engagement and connection data into Clay
• Normalize key fields:
  • LinkedIn profile URL
  • Company domain
  • Signal type

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In Clay, run:

• Company-level enrichment:
  • Industry
  • Company size
  • Geography
  • Funding status
• Contact-level enrichment:
  • Role
  • Seniority
  • Department

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Filter out non-relevant profiles.

• Use AI qualification in Clay to evaluate:
  • Company fit
  • Role relevance
  • Existing customer check
• Outcomes:
  • Qualified
  • Disqualified

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• Score leads based on:
  • Engagement type
  • Influencer relevance
  • Company fit
• Assign tiers:
  • Tier 1: Best fit
  • Tier 2: Medium fit
  • Tier 3: Low fit

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• Trigger linkedin outreach from C-level profile via HeyReach
• Trigger email outreach from C-level profile via Instantly
• Send additional connection requests from supporting profiles via HeyReach.
• Send alerts to team in Slack

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Enroll leads into:

• Email outreach sequencer (Instantly)
• LinkedIn outreach sequencer (HeyReach)

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