This workflow turns anonymous website traffic into actionable sales intelligence by enriching every domain captured through Albacross and sending it directly into Slack.
Instead of losing high-intent visitors because no one checks analytics dashboards or marketing reports, your team receives real-time notifications the moment a qualified company lands on your website.
Albacross gives you the raw signal: a domain and location but the real value comes from Clay’s enrichment layer. The workflow converts the domain into a full company profile, identifies whether it matches your ICP, and packages that information into a single Slack alert your team can act on immediately.
By pushing every visitor through firmographic scoring, your team instantly knows whether the company is Tier 1, Tier 2, or Tier 3. This lets you prioritize outreach, identify opportunities, and understand which accounts are quietly researching you.
The result is a simple, fast, and reliable intent signal that keeps your team aligned and prevents potential deals from slipping through the cracks.
How it Works
The workflow listens for incoming visitor events from Albacross, enriches the domain using company data sources, and pushes the structured result directly to Slack.
- If the domain matches a real company:
Clay enriches it with company name, industry, employee count, headquarters, and LinkedIn profile. It assigns an ICP tier and sends a clean alert to Slack.
- If the company cannot be identified:
The workflow marks it as low-quality or unknown traffic and still sends a lightweight notification if needed.
Everything runs automatically in the background, no manual checks, no spreadsheets, no missed signals. You set it up once and your team always sees who’s on your website, the moment it happens.
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