Create and publish content designed to generate meaningful engagement.

• Publish content consistently from founder and employee profiles.
• Use practical, educational formats such as:
  • Workflows
  • Playbooks
  • Cheat sheets
  • Templates
  • Tech stacks
  • Stories and lessons learned
• Write posts to encourage interaction and discussion, not announcements.

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Convert LinkedIn activity into identifiable leads.

• Capture likes, comments, and reposts via Trigify.
• Capture profile views via Teamfluence.
• Grow an owned audience through lead magnets via beehiiv.
• Export LinkedIn connections for warm access.
• Identify website visitors via Warmly.
• Enable direct booking via Cal.com.

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• Route all captured leads into Clay.
• Look up each contact in the CRM (for example, HubSpot).
• Find and verify emails using Findymail.
• Qualify leads in Clay based on:
  • Company relevance
  • Job title and seniority
• Enrich phone numbers for Tier 1 leads via BetterContact.

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Convert qualified demand into conversations.

• Run automated email campaigns via Instantly.
• Run automated LinkedIn DM campaigns via HeyReach.
• Execute cold calling through CRM tasks, Slack alerts, and a dialer.

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