Before using the calendar, complete the setup section at the top of the template:

• LinkedIn profile URL
• Target audience
• Three core content pillars
• Desired positioning (how you want to be known)

This ensures all content is aligned and consistent.

‍

Each post in the plan is classified by funnel stage:

• TOFU (Top of Funnel): Awareness and reach
• MOFU (Middle of Funnel): Education and trust-building
• BOFU (Bottom of Funnel): Proof and demand generation

The balance between these categories is intentional and should be maintained as much as possible.

‍

Each week includes three posts designed to serve different objectives.

• Publish three times per week (for example: Monday, Wednesday, Friday)
• Space out the timing between posts
• Avoid increased frequency until performance patterns are clear

Quality and consistency are more important than volume.

‍

For each post:

• Reference the Description column for ideation
• Use the Format column depending on the attachment
• Review the Examples to analyze how they worked for others

Examples should used for inspiration, not be copied or replicated directly.

‍

Each post should be adapted to reflect your own experience and perspective.

Before publishing, ensure the post includes:

• Your unique POV & lived experiences
• What’s in it for the audience
• Why it matters now

Personal context is required for authenticity and credibility.

‍

At the end of each week, review performance indicators:

• Impressions
• Saves/sends
• Profile visits
• Comments or DMs

The goal is to identify patterns over time.

‍

Posts with strong performance can be repurposed into different formats, such as:

• Carousels
• Cheat Sheets
• Templates
• Playbooks

This helps build a reusable content library over time.

‍

At the end of the 90-day period:

• Review overall performance
• Double down on what works
• Mix it with new ideas or experiments
• Set up your next 90 days with an improved plan

This plan is intended to function as a repeatable content system, not a one-time calendar.

‍