Before setting up, understand what this template is designed to do.

• It provides a structured framework to plan a LinkedIn content strategy
• Covers:
  • Content types
  • Content pillars
  • Content formats
  • Content calendar
• Includes a post creation system with a custom embedded LinkedIn previewer

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Create a personal content dashboard.

• Download the template.
• Open the Notion template link provided.
• Click the Duplicate button.
• Select the Notion workspace where the dashboard should live.

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Once duplicated, the dashboard will include the following sections:

• Setup Resources
• Content Calendar
• Content Pipeline
• 90-Day Content Plan (for ideation)

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Open Setup Resources → Content Strategy and define the baseline.

Fill in:

• Value proposition
• Ideal customer profile (ICP)
• Four content pillars
• Unique point of view
• Tonality and voice

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Use LinkedIn Profile Optimization to align the profile with the content strategy.

Configure:

• Banner
• Headline
• Profile URL
• About section
• Featured section
• Experience section
• Custom profile button
• Recommended profile settings

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Use Brandbook & Figma as a design system.

• Store brand colors
• Store design components
• Reuse visuals across posts and formats

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Use Public Links as a single place to manage:

• Websites
• Lead magnets
• Calendars
• Any links shared in posts or profile

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The content database is available in two views:

• Calendar view
  • Tracks publishing dates
• Board view
  • Organizes posts by stage

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Start creating posts by clicking + under the Idea column.

Each post includes properties such as:

• Publish date
• Funnel stage (TOF, MOF, BOF)
• Visual format (image, carousel, video, text)
• Month created
• Content pillar
• Post stage (idea, draft, in-progress, needs editing, for approval, approved, live)
• Assignee
• Design stage
• Design due date

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Reference the 90-Day Content Plan for inspiration.

• Includes ready-made ideas
• Suggests visual formats
• Provides example post angles

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