Start with the post that will act as the signal source.

• Identify the LinkedIn post to analyze.
• Copy the LinkedIn post URL.

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Set up identifiers required for LinkedIn enrichment.

• Add a column called Post URL
  • Paste the LinkedIn post URL
• Add a column called Post URN
  • Use a Clay formula to extract the LinkedIn activity ID from the post URL
• Add a column called LinkedIn Activity URN
  • Use a formula to return:
  • urn:li:activity: + Post URN

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Pull engagement data from the post.

• Use Clay’s Enrich LinkedIn Post Metadata action
• Connect any LinkedIn account inside Clay
• Under column mapping:
  • Map LinkedIn Activity URN
• Select the metadata fields to enrich:
  • Reactions
  • Reposts
  • Comments
• Run the enrichment

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Organize engagement into separate workflows.

• Create three separate Clay tables:
  • Impressions
  • Connections
  • Engagement
• Route enriched data into the correct table based on signal type.

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Add context to every profile.

• Run contact enrichment in Clay:
  • Role
  • Seniority
  • Department
  • LinkedIn profile data
  • Work email address
• Run company enrichment in Clay:
  • Industry
  • Company size
  • Geography
  • Funding status

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Filter for ICP relevance.

• Use AI qualification in Clay to evaluate:
  • Company fit
  • Role relevance
• Output values:
  • Qualified
  • Not qualified
• Remove non-qualified records from further steps.

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Prioritize follow-up.

• Use Clay formulas to assign a score.
• Divide qualified leads into tiers:
  • Tier 1: Best fit
  • Tier 2: Good fit
  • Tier 3: Low fit

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• Send a connection request from the C-level LinkedIn profile via HeyReach
• Notify the internal team via Slack
• After the connection request is accepted:
  • Send a personalised LinkedIn DM via HeyReach
• For the follow-up:
• Trigger a personalised email sequence from the CEO's profile via Instantly

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Enroll leads into email sequences via Instantly