Track replies generated from outbound email campaigns.

• Detect replies from email sequences.
• Use Instantly to capture reply events.
• Route reply data to Clay using a webhook.

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Identify whether the contact already exists.

• Perform contact lookup in HubSpot.
• Use the email address to locate the record.
• Retrieve the associated contact owner.

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Enrich the reply content for analysis.

• Pull the reply email body via Instantly webhook
• Standardize the reply body inside Clay

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Evaluate the tone of the reply.

• Use Clay AI to analyze the email response.
• Classify the reply sentiment as:
  • Positive
  • Negative

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Log and update negative responses.

• Update the contact record in HubSpot.
• Log the reply outcome for reporting.

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Enrich the leads for follow-up.

• Enrich phone number via BetterContact.
• Update the contact record in HubSpot.

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Ensure the lead is routed correctly.

• Check whether the contact already has an assigned owner.
• If an owner exists:
  • Continue to notification.
• If no owner exists:
  • Assign a new owner.

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Alert the responsible rep for follow-up.

• Send a Slack notification to the owner.
• Include:
  • Contact name
  • Company
  • Reply message
  • Phone number

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