A complete 2026 ABM framework that turns ICP, TAM, and intent signals into a fully operational, revenue-driving system.
Read moreWatch video on youtubeStart with revenue truth and pull data from CRM (HubSpot / Salesforce).
Backtest ICP using CRM data and define:
Source companies using multiple inputs.
Aggregate all accounts into Clay.
Clean and filter in Clay.
Score accounts using:
Assign tiers:
Push tier property to CRM.
Operationalize Tier 1 and Tier 2 accounts.
For each qualified account, source:
Enrich contacts and upload to CRM:
Track multi-layer signals.
Implement scoring system.
Create awareness stages:
Create CRM custom events:
Trigger:
Run coordinated plays based on:
Sync all engagement and signals back to CRM.
Monitor:
Final Output:
