Challenges

Huzzle needed a new way to consistently land high-value enterprise clients

Huzzle was growing with strong momentum. Paid media was driving steady inbound demand, revenue was increasing, and the business was scaling quickly.

As COO at Huzzle, Parham Rakhshanfar reviewed the customers coming in, a gap became clear.

While paid media delivered volume, it did not consistently attract the highest-ICP enterprise accounts. The customers that mattered most were large companies that expanded over time, hired aggressively, and drove meaningful long-term revenue. Those accounts were harder to reach through inbound channels alone.

To keep scaling in the right direction, Parham saw outbound as the natural next step. An account-based approach would allow Huzzle to engage decision-makers directly at specific target accounts.

The challenge was execution. Outbound had been tested in small ways, including limited LinkedIn outreach, but nothing structured or repeatable existed. There was no unified system connecting prospecting, outreach, CRM, and sales execution into a single motion.

At the same time, the company was deep in a scaling phase. Teams were focused on operations, sales process improvements, and supporting growth. Building a full outbound engine internally would have taken time and focus they couldn’t spare.

Huzzle needed a precise, reliable way to introduce outbound without slowing the business down. That’s what led them to Workflows.

[QUOTE]"We didn’t have the expertise or capacity internally to build an omnichannel, account-based approach. Workflows helped us turn that into something our sales team could actually run with, consistent leads across channels with real continuity."[/QUOTE]

Solution

Workflows built Huzzle's omnichannel outbound engine from the ground up

From day one, Workflows moved fast. There was no long onboarding and no extended discovery phase. The team understood Huzzle's business, aligned on the ICP, and began building immediately.

What followed was not a set of campaigns, but a complete outbound system designed to land high-value enterprise accounts.

Since then, Huzzle has benefited from the Workflows approach in three ways:

Benefit #1: Workflows built a connected outbound foundation the sales team could rely on

Workflows designed and implemented Huzzle’s outbound infrastructure from the ground up, connecting CRM, email, LinkedIn, and sales activity into a single system.

Every interaction was tracked end to end. Leads were always ready for follow-up, giving the sales team clarity, confidence, and a system they could actually run day to day.

Benefit #2: Workflows enabled precise high-ICP targeting instead of chasing lead volume

Workflows helped Huzzle focus on a small set of high-ICP enterprise accounts.

Prospecting and outreach were built around those targets, with clear prioritization and signal-based triggers to reach decision-makers at the right time. The focus shifted from quantity to quality, landing accounts with real expansion potential.

Benefit #3: Workflows delivered an ABM-driven omnichannel motion with real continuity

With the foundation and targeting in place, Workflows launched a coordinated omnichannel approach.

Email and LinkedIn outreach worked together inside one flow, while the sales team had full visibility into when to step in with calls. Outbound became a continuous motion, not disconnected actions, turning engagement into pipeline the team could act on.

[QUOTE]“Workflows felt like an extension of our team. They understood our goals, moved fast, and delivered with a level of quality we could trust.”[/QUOTE]

Results

Huzzle generated $2M in pipeline and landed their biggest client through targeted outbound

Partnering with Workflows gave Huzzle a repeatable way to land high-ICP enterprise customers without slowing down the business. Instead of relying on paid media alone, the team put a structured outbound system in place that sales could trust and act on consistently.

With outbound fully connected across CRM, email, LinkedIn, and sales workflows, Huzzle was able to engage the right accounts with precision while keeping internal effort low. The system ran alongside rapid growth, allowing the team to stay focused on closing deals and scaling the business.

Here’s a snapshot of the results so far:

[TILES]
[TILE top: $2M bottom: pipeline generated]
[TILE top: 30+ bottom: hours saved per week]
[TILE top: 15% bottom: revenue growth]
[/TILES]

Looking ahead, Huzzle plans to deepen its partnership with Workflows, using the system to land larger enterprise customers while maintaining momentum across the rest of the business.

[QUOTE]“I could drop a request in Slack, and it would be done within days. With everything else I was managing, a lot of this wouldn’t have happened without Workflows.”[/QUOTE]