Paid media couldn't consistently bring in the right clients

When Parham looked at Huzzle's growth channels, he saw a problem. The company was growing fast, but they were too dependent on paid media. And even within paid media, they couldn't consistently get the type of clients they really wanted.

"The main challenge we were facing was reliance on paid media as a channel," Parham explains. "We weren't able to consistently get the type of clients that we wanted to get. Very high ICP clients that were very good clients for us, where they came in, expanded, they hired a bunch of people, they grew fast with us, and we started making good money."

The team had tried some LinkedIn outreach internally, but it was scattered. There was no real system. No omnichannel approach. No way to sync everything across platforms so the sales team could actually work the leads properly. They wanted something they could hand off to sales and say, here are the accounts, here's the outreach happening, now you can call them.

But building that took time and expertise Huzzle didn't have. The team was in scaling mode, focused on operations, optimizing the sales process, and keeping the business running. Setting up a proper outbound system with LinkedIn, email, calling, and all the tracking wasn't something they could just squeeze in.

That's when Parham found Workflows.io. He'd seen the work they did, the way they operated, and how they treated clients like internal team members rather than just another account. That approach made the difference.

Workflows.io built a complete omnichannel outbound system from scratch

Workflows.io didn't just set up some email campaigns and call it a day. They became part of Huzzle's team and built the entire outbound infrastructure from the ground up.

"What we did together with Workflows was come in and basically build the whole system from the ground up," Parham explains. "Connecting our CRM with our outreach channels, doing email, LinkedIn, and before that even defining those accounts really well, prospecting them very properly, putting signals in place."

1. Omnichannel Outreach Across Email, LinkedIn, and Calling

Workflows.io set up integrated campaigns across email and LinkedIn that worked together, not as separate efforts. They built the workflows so everything synced properly, giving the sales team a clear view of which accounts were being touched and when.

The goal wasn't volume. It was precision. Going after the big accounts that mattered and making sure the outreach was consistent across channels.

2. ABM Approach for High-Value Accounts

Rather than blasting thousands of leads, Workflows.io focused on an account-based approach. They targeted specific companies that fit Huzzle's ideal profile and built campaigns around getting into those accounts. This meant fewer leads, but much better quality.

3. Complete System Integration

Workflows.io connected everything. The CRM, the outreach tools, the prospecting data. They gave Huzzle's team all the systems, structure, and data they needed to reach the right accounts without having to build it themselves.

"With Workflows, it's always like their team pushing me, asking me for stuff, getting an insane amount of stuff done in a week," Parham recalls. "If you didn't really work closely and look at what they were doing, you'd look back two weeks later and be like, what is going on?! But with Workflows, I'd put a message into Slack saying hey, we need help with this, and then it's just done by Wednesday and Thursday."

$2M in pipeline with top clients coming from outbound

Since working with Workflows.io, Huzzle has completely changed how they acquire high-value clients. The results speak for themselves:

Key Results:

- Almost $2 million in pipeline generated through targeted outbound campaigns

- Biggest client came from outbound in 3 months and became #1 customer

- 2-3 of top 10 clients came directly from the outbound motion

- Significant time saved by having Workflows handle all operational outbound work

- Built a strong network with high ICP accounts for long-term pipeline

The biggest win? Durham Lane. They came in through the outbound approach in September. Three months later, they're now Huzzle's biggest client. That's the kind of account that changes the business.

But it wasn't just one big win. Multiple other clients came through outbound and have since expanded into the top 10 customers. And because they were targeting larger accounts with longer sales cycles, some of those relationships are still developing months later.

"We brought a pretty big amount of pipeline. Almost 2 million in pipeline that we brought through outbound," Parham explains. "We weren't focused on a high volume of leads, but we brought quite a few leads that were very large accounts, which is exactly what we wanted to do."

The time savings were huge too. Huzzle was in scaling mode with a hundred things on the backlog every week. Having Workflows handle the entire outbound operation meant those things actually got done instead of sitting on the list forever.

Looking ahead, Huzzle continues to use the ABM approach Workflows built, targeting the high-value accounts that drive real growth.

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